Winners & Jury
The Wiesn Merachandise Contest is over and we want to thank everybody for their creative ideas, comments and discussions. There we some really great ideas, sketches and pictures! Yesterday, the jury had to make the hard decision to select three winning ideas and the MVP! After some great discussions and a few Weißwürste und Brezen a final decision was made. Eventually these three ideas convinced the jury:
“We can’t even count how many umbrellas we have lost during our visits at the Oktoberfest. But this cape does more than just keeping you dry. It will also help to get you closer to the one person you like. May it be your boyfriend/girlfriend or someone you just met a few minutes ago. With the possibility of printing different designs (or advertisement) on the cape and its low production cost, we think this is a great product to be sold at the Wiesn in the future.”
We all have been there and it is really a problem. Most of the time you don’t know where to put your jacket and your other belongings. This idea will certainly help to solve this problem and should be easy to implement.”
3rd Place: Dancing Novelty Hat
“This idea didn’t have the best fit to tradition, but we liked how the idea was really creative and innovative. From our experience this product could have a huge sales potential as many tourists like to buy crazy and funny hats.”
Dr. Michael Bartl has been CEO of HYVE AG since 2004. Prior to joining HYVE, Michael Bartl worked for the carmaker AUDI in the R&D division. With the Virtual Lab initiated in 2001 he had the chance to set up the first Open Innovation programme at Audi allowing thousands of customers to be part of the development of the new generation automotive infotainment system. He started his academic career with a Bachelor of Science from the University of Westminster London, a Dipl.-Kfm. from the University of Munich (LMU) and a Ph.D. from the Otto Beisheim Graduate School (WHU) in Vallendar on the topic of "Customer integration in NPD". Michael Bartl has authored numerous articles and papers on the subjects of Co-Creation, Open Innovation, Netnography, Community-based Innovation and future developments in Innovation Management. He has published in leading international journals such as Journal of Product Innovation Management, Electronic Commerce Research Journal, and is research fellow of the Peter Pribilla Foundation. He is the author of the E-Journal “The Making-of Innovation” (http://www.makingofinnovation.com) and a regular speaker and host at innovation and other industry conferences. Since 2011 Michael Bartl is as an elected member of the national executive committee of the German Association of Market and Social Research (BVM). In 2012 he was appointed as German senator to the Senat der Wirtschaft which is part of the Global Economic Network.
After finishing her education in the hotel business at Brenner’s Park Hotel Baden-Baden, Susanne Geimann completed several different positions in the hotel and gastronomy business. Since 1997, Susanne Geimann has been working as an executive employee of the Fa. Feinkost Käfer GmbH in Munich. Her areas of work range from opening the Messegastronomie in Munich, leading the restaurant Käfer Schänke, being part of the stadium management during the World Cup 2006 in the Allianz Arena in Munich, to being the operational manager of the Käfer Wiesn-Schänke at the Oktoberfest. This year is her 18th year as operational manager of the Käfer Wiesn-Schänke.
1st Place: “One for Two”
2nd Place: Bench Net
We all have been there and it is really a problem. Most of the time you don’t know where to put your jacket and your other belongings. This idea will certainly help to solve this problem and should be easy to implement.”
3rd Place: Dancing Novelty Hat
MVP: Artsvi
"We have chosen Artsvi as the MVP as we really liked the great support he gave to the community and the plenty ideas he submitted himself"
The Jury after the meeting; from left to right: Michael Bartl, Katja Hutter, Susanne Geimann and Johann Füller
The Jury:
Prof. Dr. Johann Füller
Prof. Dr. Johann Füller is Professor for Innovation and Entrepreneurship at the Innsbruck University School of Management. He is Fellow at the NASA Tournament Lab-Research at Harvard University and CEO of Hyve AG, an innovation and community company and a visiting scholar and research affiliate at MIT Sloan School of Management. Professor Füller has published more than 100 articles in the field of crowdsourcing, co-creation, online innovation communities. This research has won numerous awards, including the Emerald Citation of Excellence Award (2010) as well as the Tudor Rickards and Susan Moger Best Paper Award of Creativity & Innovation Management (2012). In 2012, Johann Füller was ranked #33 among 3.000 professors in business administration across Austria, Germany and Switzerland by the „Handelsblatt.“
Dr. Michael Bartl
Dr. Katja Hutter
Katja Hutter is Assistant Professor at the Innsbruck University School of Management and a research fellow at the NASA Tournament Lab at the Harvard University. Katja Hutter holds a doctorate degree in Social and Economic Sciences from the University of Innsbruck. Her research interest is in the field of open innovation, especially idea contests and online innovation communities. The research was nominated with several awards including the Erwin Schrödinger Fellowships (2013/14), the Tudor Rickards and Susan Morger Best Paper Award of Creativity and Innovation Management (2012), the Rudolf-Sallinger Fonds Awards (2012) or the Award of Excellence (2010). Besides her academic background Katja Hutter has been working at the Oktoberfest/Käfer Wies’n-Schänke for almost 10 years.
Susanne Geimann
After finishing her education in the hotel business at Brenner’s Park Hotel Baden-Baden, Susanne Geimann completed several different positions in the hotel and gastronomy business. Since 1997, Susanne Geimann has been working as an executive employee of the Fa. Feinkost Käfer GmbH in Munich. Her areas of work range from opening the Messegastronomie in Munich, leading the restaurant Käfer Schänke, being part of the stadium management during the World Cup 2006 in the Allianz Arena in Munich, to being the operational manager of the Käfer Wiesn-Schänke at the Oktoberfest. This year is her 18th year as operational manager of the Käfer Wiesn-Schänke.